I have led a variety of different projects including integrated campaigns, large scale rebranding, environmental design, video content, internal communication, events, websites, and digital. 

CA technologies needed to define their company mission, galvanize their employee community base of 12,000 +, and inspire new talent to join CA.  We helped CA launch a campaign and internal rallying cry.  We created powerful videos, an inspiring manifesto, and collaborated on countless employee interviews. We also created presentation materials to introduce the Mission to both the executive committee and the company and publishing externally to the general public at large. 

CA technologies needed to define their company mission, galvanize their employee community base of 12,000 +, and inspire new talent to join CA.  We helped CA launch a campaign and internal rallying cry.  We created powerful videos, an inspiring manifesto, and collaborated on countless employee interviews. We also created presentation materials to introduce the Mission to both the executive committee and the company and publishing externally to the general public at large. 

Nest, the wildly successful thermostat innovator, came to US to bring their instore, partner rebate program to life. The trick was how to satisfy the promotional needs of the campaign while staying true to the clean, modern look that Nest is known for. We began by creating a customized system of iconography that was both eye catching and functional. The playful icons were then applied to our in-store displays, signage, tear cards and more. The program smartly cut through the retail clutter while still maintaining Nest’s desire for sleek and beautiful design.  Nest enjoyed working with us so much they retained our services the following year to help them through an ambiguous year that includes growing their product portfolio and global reach.  

Nest, the wildly successful thermostat innovator, came to US to bring their instore, partner rebate program to life. The trick was how to satisfy the promotional needs of the campaign while staying true to the clean, modern look that Nest is known for. We began by creating a customized system of iconography that was both eye catching and functional. The playful icons were then applied to our in-store displays, signage, tear cards and more. The program smartly cut through the retail clutter while still maintaining Nest’s desire for sleek and beautiful design.  Nest enjoyed working with us so much they retained our services the following year to help them through an ambiguous year that includes growing their product portfolio and global reach.  

Under new leadership CA technologies came to us to help them to re-assert its leadership position in the new application-driven enterprise, CA needed to craft a powerful, differentiated message—and deliver that message to the right audience in powerful, differentiated ways. Create a top-level marketing campaign that contextualizes CA’s offering within the broader market truths of the new application-driven enterprise. Campaign assets include a complete overhaul of CA’s website, digital and out-of-home display ads, videos, print ads, social media content and demand gen initiatives. CA had roughly 1,900 unique visitors to the Insights section on its website in all of August 2014. Within 12 hours of the campaign launch, that number had doubled—while page views for the entire site tripled and unique visitors increased from 535 to more than 3,800. The campaign’s demand gen content hub has garnered an 18% increase in page views and 17% increase in site visits (compared to 2014 average).  

Under new leadership CA technologies came to us to help them to re-assert its leadership position in the new application-driven enterprise, CA needed to craft a powerful, differentiated message—and deliver that message to the right audience in powerful, differentiated ways. Create a top-level marketing campaign that contextualizes CA’s offering within the broader market truths of the new application-driven enterprise. Campaign assets include a complete overhaul of CA’s website, digital and out-of-home display ads, videos, print ads, social media content and demand gen initiatives. CA had roughly 1,900 unique visitors to the Insights section on its website in all of August 2014. Within 12 hours of the campaign launch, that number had doubled—while page views for the entire site tripled and unique visitors increased from 535 to more than 3,800. The campaign’s demand gen content hub has garnered an 18% increase in page views and 17% increase in site visits (compared to 2014 average).

 

Cannabis is already an over $5 billion dollar industry, and it is projected to grow exponentially once recreational legalization is passed in California in 2016. Moreover, the face of cannabis is changing: today’s consumers tend to be affluent, informed, and culturally savvy.  A new venture group with a best-in-class cannabis product: premium cannabis oil, cleanly and responsibly extracted from their farms in Sonoma County needed a brand to introduce themselves to this new market. We worked with them to create an new market category—premium cannabis vaporizer pens—and to position their brand as leaders within it.  The result? A brand identity and imagery that both captures today’s market opportunity, and positions the company for a world where cannabis is legalized, normalized, and sought after by a more discerning consumer.  It has won design awards for its packaging, including American Package Design Award from GDUSA, How International Design Award 2017 and Dieline's 10 favorite cannabis packaging designs. 

Cannabis is already an over $5 billion dollar industry, and it is projected to grow exponentially once recreational legalization is passed in California in 2016. Moreover, the face of cannabis is changing: today’s consumers tend to be affluent, informed, and culturally savvy. 

A new venture group with a best-in-class cannabis product: premium cannabis oil, cleanly and responsibly extracted from their farms in Sonoma County needed a brand to introduce themselves to this new market. We worked with them to create an new market category—premium cannabis vaporizer pens—and to position their brand as leaders within it. 

The result? A brand identity and imagery that both captures today’s market opportunity, and positions the company for a world where cannabis is legalized, normalized, and sought after by a more discerning consumer.  It has won design awards for its packaging, including American Package Design Award from GDUSA, How International Design Award 2017 and Dieline's 10 favorite cannabis packaging designs. 

We helped CA create a campaign that spotlights diverse talent.  With a powerful tagline and messaging celebrates the strength of a variety of viewpoints, we went public worldwide, reaching audiences in Europe, India, Japan, and the US.  With executions ranging from banner ads to billboards, our message drove to a website that welcomes technology workers from all walks of life - and demonstrates that CA sees diversity as a driving force in innovation.  Their Prague office saw a 143% YOY total increase in applications and a 17.5% YOY increase in their largest development hubs Hyderabad India.  

We helped CA create a campaign that spotlights diverse talent.  With a powerful tagline and messaging celebrates the strength of a variety of viewpoints, we went public worldwide, reaching audiences in Europe, India, Japan, and the US.  With executions ranging from banner ads to billboards, our message drove to a website that welcomes technology workers from all walks of life - and demonstrates that CA sees diversity as a driving force in innovation.  Their Prague office saw a 143% YOY total increase in applications and a 17.5% YOY increase in their largest development hubs Hyderabad India.  

CAWorld is CA's annual conference that attracts 2,500+ attendees every year.  We designed the over all branding identity for the show, and produced 50+ video assets and 800+ print assets for the show.  

CAWorld is CA's annual conference that attracts 2,500+ attendees every year.  We designed the over all branding identity for the show, and produced 50+ video assets and 800+ print assets for the show.