Cannabis is already an over $5 billion dollar industry, and it is projected to grow exponentially once recreational legalization is passed in California in 2016. Moreover, the face of cannabis is changing: today’s consumers tend to be affluent, informed, and culturally savvy.
A new venture group with a best-in-class cannabis product: premium cannabis oil, cleanly and responsibly extracted from their farms in Sonoma County needed a brand to introduce themselves to this new market. We worked with them to create an new market category—premium cannabis vaporizer pens—and to position their brand as leaders within it.
The result? A brand identity and imagery that both captures today’s market opportunity, and positions the company for a world where cannabis is legalized, normalized, and sought after by a more discerning consumer. It has won design awards for its packaging, including American Package Design Award from GDUSA, How International Design Award 2017 and Dieline's 10 favorite cannabis packaging designs.